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Posts tagged Mark mcLean

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What Colour is Your Tent

As many of you know, I’ve been off work for the last couple of weeks. A near death experience (bike vs car) tends to knock the wind out of your sails and even a too brief trip to the islands to recover can only do so much. Luckily for me, lying on the beach can be inspiring so when I returned to Toronto I was excited to put a few of my new ideas to the test.

3 tentsLast week’s meeting was not only the last of 2012 but our best by far so I’m excited to share this one with agents and managers across the country. Here is the set up. While I was lying on the beach in the sunny Caribbean there were a bunch of different coloured tents selling the usual touristy wares; shark teeth necklaces, shell frames and magnets, tie die t-shirts, and lots of home-made chachkas. With each tent essentially selling the same thing it got me thinking…what makes Joe Tourist buy something from one tent and not the other?

Read the whole post here;http://realtylaboratory.com/2012/12/18/what-colour-is-your-tent-a-marketing-exercise/

Filed under real estate toronto bosley real estate mark mclean coaching marketing

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Mastermind for November 7th. The Reverse Cold Call and The Power of Rentals

Mastermind for November 7th. The Reverse Cold Call and The Power of Rentals

by mark mclean

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Well, I’m sitting in the lounge waiting for my flight to Orlando. I am heading down for REBarCamp and NAR, the once yearly convention for Realtors. Since I have nearly an hour to kill and about 15% battery life on my iPad, this is as good a time as any to write a blog about today’s Mastermind session.

Read more here; http://realtylaboratory.com/2012/11/09/mastermind-for-november-7th-the-reverse-cold-call-and-the-power-of-rentals/

Filed under cold call cold calling real estate bosley real estate mark mclean realtylab coaching rentals

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MTC Forum 2012 Part Two. The Customer Experience In A Digital World and 6 Trends That Are Going To Change Business Forever

MTC Forum 2012 Part Two. The Customer Experience In A Digital World and 6 Trends That Are Going To Change Business Forever

by mark mclean

As I reported in an earlier post, I am back from an amazing few days as a TREB delegate at a CREA Special Assembly Meeting in Winnipeg. There were many highlights of my trip including connecting with my friend and awesome blogger Aaron Hoos and getting outside and running both sides of The Red River. Talk about taking it to the streets. Part of the assembly included a full day on social media and technology hosted by the MLS and Technology Committee. In Part 1 of my report I focused on two interesting speakers, Rebecca Mountain of Impetus Consulting and Alex Langshur, Senior Partner of Cardinal Path. You can check out that post here; http://bit.ly/RSpSao Thanks to the great people at The Fairmont Winnipeg for my great room complete with a killer view of the world-famous intersection of Portage and Main.

You can read more here; http://realtylaboratory.com/2012/11/06/mtc-forum-2012-part-two-the-customer-experience-in-a-digital-world-and-6-trends-that-are-going-to-change-business-forever/

Filed under trends social media blogging real estate mark mclean realtylab bosley real estate winnipeg CREA TREB MTC forum customer experienc marketing

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MTC Forum 2012 Part One. Defining Your Unique Selling Point and Making Sense of Analytics

MTC Forum 2012 Part One. Defining Your Unique Selling Point and Making Sense of Analytics

by mark mclean

They say membership has its benefits, well, last week as part of my director duties with the Toronto Real Estate Board I got to participate, as a voting delegate, in the CREA Special Assembly Meeting in Winnipeg. The timing could not have been better as Toronto was starting to feel the effects of Hurricane Sandy. I took off in some serious rain! The two-day event provided some updates on a few CREA initiatives as well as a day of presentations hosted by the MTC or the MLS and Technology Committee. The MTC Forum hosted some great speakers and I thought it would be worthwhile to provide my top take-a-ways from the day. This is Part One, you can check out Part Two, The Customer Experience in a Digital World & 6 Trends That Will Change Business Forever in a future post.

Read More;http://realtylaboratory.com/2012/11/06/mtc-forum-2012-part-one-defining-your-unique-selling-point-and-making-sense-of-analytics/

Filed under Advertising blogging mtc forum winnipeg social media technology mark mclean toronto bosley real estate