Last week I attended the NAR TechEdge event in Toronto. While the conference flew a little under the radar for many, it was an excellent primer for agents interested in using Social Media to increase their business. There were several great speakers who talked about their experiences with Twitter, Facebook, blogging and video and how these assets have changed their business positively. While reviewing my notes a few days later it occurred to me that what they were really getting at was increasing our Social Credibility. I stopped for a minute to Google that on the off-chance that I just coined a new phrase (I didn’t).